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Rachel Cachia, Co-Founder x CEO at VSQUARED.

We’re often told, when faced with sometimes seemingly insurmountable struggles, that there is a purpose to our struggles and that it will all be worth it. After 12 years of VSQUARED, all I can say is that it certainly has all been worth the while, and this house of storytellers that we’ve built has so much to offer in the years to come.

Every entrepreneur will agree that there are many days when you just want to call it quits, especially during the first few crucial years when you’re still trying to find your feet.

Accepting that Failure is Part and Parcel of the Job

I think that one of the most important lessons that I’ve learnt as a young entrepreneur has been that even though failure is very often part of the equation, it shouldn’t be a source of shame but rather a learning opportunity. It’s the only way to grow. Once you accept that failure is part and parcel of the job, you start adopting the right attitude that you need to be able to reframe, pick yourself up and carry on. As long as you remain focused.

Our Love for Passion and Video Creation

My primary focus when VSQUARED was set up in 2008 was that of creating high-quality videos which tell a story that will leave an impact on viewers. And that is ultimately what we set out to do.

Of course, none of this simply came about magically or without difficulty. A major challenge for small businesses lies in performing many different roles within the business as you gradually build your team. This, in turn, creates a time management issue as you struggle to perform several tasks that can take up precious time from your daily schedule.

Attracting and Retaining Talent

With time, you realise that like every other small business, attracting and keeping top talent that can help the company grow can be a somewhat daunting task.

Proud of all Those who Helped Build VSQUARED

Having said this, I look back and feel ever so proud of all those who helped build this amazing house of storytellers. None of all this would have been possible without all those who joined the VSQUARED family and stayed, as well as those who at some point formed part of the team but eventually decided to move on.

We will carry on, despite the difficulties and the struggles. Because here at VSQUARED, telling stories through video and digital media is what we love doing and we do it with a strong sense of pride. Above all, I believe that our success lies in the fact that we are passionate about what we do, and this is what keeps us going despite the sometimes seemingly impossible odds.