Website design is a pretty recent art form. There is still so much space for designers to experiment and try out new ideas. Because of this, trends in the world of web design change quickly. As web designers ourselves, that’s what we find so exciting. Here is our pick of the 7 hottest web design trends for 2020.
The minimalism trend has been around for a while, but designers are still pushing it to its limit. It’s certainly one of our faves. Basically the concept of minimalist design revolves around simplicity, clarity, and often uses negative space. The creative agency Whiteboard give a very elegant example of this in their site.
2. Use Video
Having a well-made video on your site is an excellent way to suck users into the world of your business. Videos can grab attention in a way still images can’t. The human eye and mind are trained to look at motion. Apart from getting noticed, video is a way to give the user a taste of your company’s mission and ethos. We used our own video-showreel on our landing page, to tell people what we’re all about.
3. 3D Illustration and Animation
This is a very cool way to make your landing page stand out. 3D animation feels very fresh, and gives the brand a fun lively persona. The website Pitch uses charming 3D cartoons which helps it feel young and easy to use.
4. Large Typography
Now more than ever, websites need to stand out! And very large typography can do just that. It’s bold, in-your-face and exudes confidence. Also, it’s easier to read on smartphones. Creative agency Basic made some very cool use of this on their online home.
5. Hand-Drawn Illustration
While vector art can be cute, people are seeing far too much of it. They are also becoming savvy to the way designers can simply download stock art and modify it. Hand-drawn illustrations feel far more personal, and stand-out from the competition. This site for creative agency Numero 10 uses manic hand-drawn cartoons to give it an edgy feel.
6. Dark Mode
Dark Mode is a big trend, in which websites use dark shadowy colours as backgrounds. Not only is the aesthetic stylish, but dark mode websites help to reduce the problem of eye-strain. Facebook are making this major part of their revamp, and other websites are riding the trend. Check out the website for Cannes Short Film Festival for a great example.
As the Black Mirror episode ‘Bandersnatch’ proved, gamification is booming. Gamification means turning websites and apps into more interactive experiences that resemble games. This is a great way to keep a user engaged. Just don’t make navigation too challenging. At the end of the day, important information should be easily accessible. The website for ‘The Killing of a Sacred Deer’ is a great example of gamification.
Ultimately, we live in an internet age, and your website is going to be the main impression people will have of your business. If you would like to discuss how we can make you a trending website in 2020, get in touch with us for a free consultation.