At VSQUARED, we are seeking to appoint a Digital Marketing Executive to join our digital team. This position is responsible for understanding consumer insights and implementing a variety of actions and communications that can influence consumer behaviours by driving acquisition and growing existing customer loyalty. 

Responsibilities: 

● Developing customer acquisition, engagement and retention plans including strategy, goals, budgets and tactics
● Develop consumer segmentation strategies that can be implemented across all digital marketing channels
● Create persistent, consistent, and frequent stories that can create a lasting impression among different target audiences
● Create and maintain a favourable public image for the company by communicating accomplishments and opinions through various media channels
● Manage numerous clients simultaneously
● Generate insights on customer needs; understand the emotional and rational triggers that can change people’s behaviour and set us apart in a competitive landscape
● Measure and report performance of all marketing campaigns, and assess ROI and KPIs
● Identify gaps in the market
● Prepare and monitor the marketing budget on a monthly and annual basis and allocate funds wisely
● Prepare and present engaging presentations that clearly and concisely tell a story

Musts: 

● Bachelor’s degree in Marketing or related field
● The ability to understand corporate marketing objectives and strategically propose solutions to clients’ wants
● The ability to visually and verbally tell a brand’s story
● Great communication skills
● Great presentation skills
● Problem-solving mindset
● Good listener
● Able to respond to results and consumer research
● Able to understand the story behind the data and processing figures with spreadsheets
● A sense of aesthetics and witty communication
● Experience in marketing (is considered an asset) together with the potential and attitude required to learn
● Experience in client handling

Assets 

● Solid knowledge of analytical tools (e.g., Google Analytics, Facebook Analytics)
● Solid knowledge of Facebook Business Manager, Google AdWords, IG tools
● Up to date with the latest trends and best practices in online marketing tools
● Experience with business to customer social media and content generation

Send us your CV to hello@vsquared.com.mt
Please write your email subject as: DIGITAL MARKETING EXECUTIVE